Stage: Create + Amplify
Creators
Creator campaignsAlways-on programsUGC
Creators your customers already follow, from micro-creators paid in product to major names for big launches.
Find out moreyour brand, threaded thrugh every feed.
Social media should grow your business, not just your follower count. We make it pay off, with creators your customers trust, ads built from your best content, and every post tracked back to sales.
Brands we've worked with
Brands used to fight over keywords.Now they fight over attention.
Why Common Thread
Most brands hire four companies for social. We're one team.
When four vendors split the work, no one owns the result. We run it as one system, built to sell.
01
Create
The social-first content your feeds and ads run on.
02
Amplify
That content in front of the people most likely to buy.
03
Convert
Where the attention you earn becomes revenue.
One team owns the result, from the first video to the final sale.
- Senior specialistsA collective with 15 to 20 years each in social, paid media, SEO, publishing and web, doing the work themselves
- Creators on the teamInfluencer managers who recruit creators and are creators themselves
- Built to grow revenueNot just reach. Every channel works toward sales you can see
What we do
Stage: Amplify
Paid ads
Meta and TikTokGoogle and YouTubeCreative testing
Google, Meta, TikTok, Snapchat, AppLovin, Bing, ChatGPT and more, built from the content we make, for one flat monthly fee.
Find out more
Stage: Amplify
Social media
StrategyPostingCommunityCustomer UGC
Your accounts managed end to end: content ideas, posting, community, customer UGC and fresh posts every month.
Find out more
Stage: Create
Content Studio
PhotoVideoUGC-styleAd cuts
Product, lifestyle and UGC-style photo and video, made by our in-house team and delivered ready to use anywhere.
Find out moreStage: Convert
Web design
Landing pagesProduct pagesE-commerce
Sites, landing pages and product pages designed to turn the attention you earn into sales.
Find out moreBundle and save. Combine any two or more services and you'll get a discounted rate. Pick everything you're interested in on the form and we'll include bundle pricing in your proposal.
Get bundle pricing
Not sure where to start?
Tell us where your social is today and where you want it to go. We'll reply within 2 business days.
Client results
Results that show up in search, not just on social.
Real numbers from brands where we run everything: the content, the creators, and the strategy behind both.
GOTRAX
Electric scooters, e-bikes, and hoverboards
7 figures
in website sales driven by social last year
+58%Brand searches this year
30+Creators a month
4MViews on a single creator video
We work across GOTRAX's creators, social content, video, photography and ads, from strategy and creator outreach to filming and the final edit.
Coleman Powersports USA
Off-road vehicles and powersports
0.0x
brand searches at peak season vs. last year
+62%Brand searches this year
1.2M+Views on our top two videos
25Creator videos a month
We took over Coleman's social content in 2026. By spring, more people were searching for the brand by name than at any point in the last five years.
Content we've made
Tap any screen to watch. Creator partnerships and brand launches, with the views they earned.
2.9K likesGOTRAX
Instagram ReelColeman
Instagram ReelGOTRAX
How we work
From yes to your first posts live in as little as two weeks.
You approve everything before it goes live, and you always know what's happening and why.
- 1
Review and proposal
We study your channels and competitors, then send a plan built for your goals, with pricing.
- 2
Strategy and creator shortlist
Once you sign on, a content plan and hand-picked creators who fit your audience.
- 3
Launch
Content goes live and creators start posting, all approved by you first.
- 4
Report and scale
A plain-English monthly report, and more budget behind whatever's working.
Who we are
16 years in. Still obsessed with the work.
I've spent more than 16 years in social and influencer marketing, and I've built a process that delivers high-quality content and steady growth without the overhead of a big agency.
That means you get expert strategy, content, creators, and ads for about the cost of a junior social media hire, without the recruiting, training, or guesswork.
When you work with Common Thread, you work directly with me and my Dallas-based team, not an account manager passing messages along.
Jeffrey Lawrence
Founder, Dallas, Texas
Founder, Dallas, Texas
Get in touch
Let's find your people.
Tell us about your brand and what you want social to do for your business. Here's what happens next:
- 1We reply within 2 business days to set up a short call
- 2Before we talk, we study your channels, ads and competitors, so the call is about your brand
- 3You get a plan and proposal built around your goals, yours to keep either way
Prefer to pick a time now? Book a 20-minute call
Or email hello@commonthread.social or call (469) 298-8315
FAQ
Good questions.
What happens after I reach out?
We reply within 2 business days to set up a short call. Before we talk, we review your social channels, ads and competitors, so the conversation is about your brand, not a generic pitch. Afterward, you get a plan and proposal with pricing, yours to keep whether or not you work with us.
Is there a minimum contract?
No. Always-on programs, paid ads, and social media management are all month to month, and creator campaigns are priced per campaign. You stay because it's working, not because a contract says you have to.
What size creators do you work with?
Every size. Micro and mid-size creators, usually 10,000 to 250,000 followers, deliver our highest success rates because their audiences trust them and engage more. For big launches, we bring in major creators with millions of followers.
Are creator fees included in campaign pricing?
Yes. Campaigns are all-in, so what we quote is what you pay. For product-for-post campaigns, you supply the product and we handle everything else.
Do we need to send products?
For most creator campaigns, yes. Creators need to try what they recommend. We handle the logistics and tell you exactly what to ship and where.
How soon will we see results?
Creator campaigns usually show results within weeks of going live. Paid ads typically take a few weeks of testing to find the winners worth scaling. Organic growth builds over two to three months as we learn what your audience responds to and double down on it.
Which ad platforms do you manage?
Google, Meta, TikTok, Snapchat, AppLovin, Microsoft Bing, ChatGPT ads, Amazon, Pinterest and Reddit, all included in one fee. We build ads from the creator and brand content we make, test what works, and put more budget behind the winners.
How do you price paid ads?
A flat monthly fee based on your ad spend, not a percentage of it, so we never earn more just because you spend more. Your ad budget is paid directly to the platforms and is separate from our fee. The one-time setup fee is waived when you pair paid ads with another service.
Do you offer discounts for multiple services?
Yes. Combine any two or more services and we'll quote a bundled rate in your proposal, and pairing paid ads with another service waives the ads setup fee. A popular pairing is an always-on creator program with paid ads, so the best creator content runs as ads every month.
Who owns the content?
You do. Content we make for your channels is yours, and we negotiate usage rights with creators so you can run their posts as ads.